HARD TO FIND!!! LOCAL OWNER TRADE IN!!! ONLY 127,000 MILES!!! LOADED!!! ABS BREAKS!!! ALLOY WHELS!!! POWER DRIVER SEAT!!! AND MORE!!! PLEASE HURRY!!! WILL NOT LAST LONG!!! How Honda Is Working To Get Its Groove Back For decades, Honda successfully cultivated a hard-earned reputation for technological innovation and thoughtful engineering, but the Japanese automaker has seemingly grown content to let other automakers lead the way with new technologies in recent years. To this point, Honda has stubbornly resisted the engine-downsizing movement, direct injection, as well as more sophisticated gearboxes and hybrids, instead focusing on refining existing technologies and relying on its lighter weight vehicles to keep their models' performance metrics in the hunt. Honda is hard at work on a hybrid evolution of the company's already trick Super Handling All-Wheel Drive system. No more, says CEO Takanobu Ito. Honda has embarked on a multi-tier technology binge that Ito says will have Honda at the forefront of fuel economy metrics worldwide within three years. On the table? More advanced everything, from the aforementioned powertrain technologies including a new small-displacement diesel and a new CVT, to direct injection and a seven-speed dual-clutch transmission. Of course, we've seen similar products brought to market from other automakers already, so excellence in execution will need to be Honda's differentiator.
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